Digital Marketing Training – Course Details

A Digital Marketing course teaches you how to promote businesses online using websites, social media, search engines, and ads.

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Key Topics Covered

1. Digital Marketing Fundamentals

• What is digital marketing
• Marketing channels & customer journey

2. Website & SEO

• Website basics (WordPress)
• Search Engine Optimization (SEO)
• Keyword research, On-page & Off-page SEO
• Google Search Console & Analytics

3. Social Media Marketing (SMM)

• Facebook, Instagram, YouTube marketing
• Content creation & strategy
• Social media ads

4. Google Ads (SEM / PPC)

• Search ads, Display ads, Video ads
• Campaign setup, budgeting, optimization

5. Content Marketing

• Blogging
• Copywriting
• Content strategy

6. Email Marketing

• Email automation
• Lead generation tools
• Templates & funnels

7. Affiliate & Influencer Marketing

• Affiliate networks
• Influencer collaborations

8. Analytics & Reporting

• Google Analytics
• Performance tracking & reporting

9. Tools Covered

• Canva
• SEMrush / Ahrefs basics
• Mailchimp
• Meta Ads Manager
• Google Ads Manager